Eddystone is a beacon technology profile released by Google in July 2015. The open source, cross-platform software gives users location and proximity data via Bluetooth low-energy beacon format. – Wikipedia
Though similar to the iBeacon released by Apple in 2013, Eddystone works on both Android and iOS, whereas iBeacon is limited to iOS platforms. A practical application of both softwares is that business owners can target potential customers based on the location of their smartphones in real time.
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